We took on a visual merchandising project recently and as the designer explained the theme to us, it was not surprising to find out that it revolved around the stories that books tell us. Not necessarily the words in the books, but the stories that accompany the possession of the book. Who gave it to you, why you love it, what it means to you. It’s personal and unique -- these stories of why we keep books in our lives. Just like our real life love stories.